Probably are more things to do, these are some very important and the easiest to implement. It will help you clean your list.īigger providers, like hotmail and yahoo have control panels to bulk email sender, use it to monitor your email quality You should set the bounce address with a variable envelope return path to identity and remove bounced addresses and never send again to these addresses.
More differently is less chance to be flagged as spam.
You should change name of the user in the contents of the message, DKIM signature, etc. It will be better to get more than one IP addresses, we used to use 40 for 10M emails per day, and always check your emails and remove the blacklisted.Īnother very important setting is to change your emails to not send the same message repeatedly and always send fresh email (a good option is less than 6 hours from the creation of the message, as show in the mail header). You MUST configure all the IPs which will be sending email to reserve resolve to your domain, contact your provider if you need help, the destination server will use it to trust your email or not. To build your own mail marketing you must follow these rules: I used to work for a bulk mail sender and I created one of his mass mail sender.Īs you pointed, is not a option to use a mail marketing provider, the answer to you question is build your own.Īs I suppose, you will be sending email only from your domain, and not for any third party, it will be a lot more complicated. You really don't want to write your own mailer. Major edit revamped the reply to emphasize the use of ready-built solutions and commercial service providers. There's a good number of online tools but the oldest is probably Monitor blacklists and take action if a popular list starts blocking you.
Start small, send to maybe 5 or 10 per cent, perhaps with a priority towards current active users, and stop immediately if you start getting more than stray complaints. Take all complaints seriously, make sure all your addresses are confirmed users of your system. Maybe you have a few critical users on your site who can try to offer constructive input. chatty and/or promotional mailings.Ī proper mailing list manager can handle the nitty-gritty of processing bounce messages, combining messages to recipients in the same domain, putting in the proper headers, etc.Ĭheck your announcement with a few volunteers before you start a big campaign. This way, you can also divide your communications into separate lists for important operational announcements (say, one per three months maximum) vs.
This is an opportunity to migrate all your users to a proper mailing list infrastructure, where they can opt in to your mailings, or opt out, irrespective of their status on your site. Having said that, if you really think you want to do it on your own, you should probably use a proper mailing list manager, rather than create your own software. On the other hand, it does send the right signals to somebody who is deciding on whether or not a sender is to be treated as reputable (or rather, their absence is not a good sign neither, in my book, is anything to suggest you are using homegrown and/or prerelease software to send email). A lot of the reputation-based stuff like SPF, DKIM etc will help only if you have a reputation to defend. Are you trying to get away on the cheap, or doing something objectionable?Ībuse handling, bounce handling etc are important to get right, but until you have significant experience, your reputation is going to remain zero, if not negative (which is a reasonable starting point for unknown domains in this day and age).
MASS EMAIL SOFTWARE FOR MAC PROFESSIONAL
Professional mail is a big business, it seems unsettling if you have not been able to find a commercial provider. If you are not going to be getting into that, perhaps you could benefit from getting help from a commercial mailer. What a commercial mailing list operator does, and which you cannot easily replicate, is build and maintain a reputation as a responsible and reputable source of bulk email. If there was a way to bypass spam filters, the spammers would abuse it.
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